A smiling couple holding hands and facing each other in a small, decorated courtyard with lush green bushes on either side and a pink wall with a window behind them.

Our Mission

Save the Date Co, established in 2021, is a planning and design firm based in East Tennessee. We are not just event planners, we are curators of moments, and architects of unforgettable experiences. Serving clients far and wide, we specialize in luxury. With seven years of experience under our belt, our knowledge and personality sets us apart, but our passion for event planning has been simmering for over 16 years, making us masters in the art of crafting moments that are more than just special; they are extraordinary. At STDC, we do not just plan events, we orchestrate symphonies of luxury and detail, transforming your vision into a reality that surpasses your wildest dress. Our expertise lies in style design and sophistication where every element no matter how small, is a testament to our commitment to perfection. Our mission is simple yet profound: to create timeless elegance with seamless luxury for every event we touch. It is not just a job, it is a calling.

A table decorated with a flower arrangement, candles in glass holders, and hand-held fans, with chairs in the background, set for an event or celebration.

Our Values

1. Passion for Seamless Execution: We take immense pride in the thrill of bringing your visions to life on the day of your event. Our core value is the unwavering dedication to making every detail count, ensuring that your special day unfolds flawlessly, just as you imagined.

2. Obsession with Detail: Our commitment to excellence is reflected in our obsession with detail. We understand that it's the small things that make a big difference. From the intricate design elements to the precision of timing, we leave no stone unturned in crafting a perfectly detailed event.

3. Luxury, Elegance, and Sophistication: We have an innate eye for luxury and the ability to curate high-end experiences. Our brand values reflect the pursuit of excellence and the dedication to creating events that exude opulence, style, and sophistication. 

4. The Art of Celebration: At the heart of our brand is a deep love for planning an unforgettable celebration. We believe that every event should be a true reflection of your joy, and we take immense joy in planning a good party. Our brand values emphasize the importance of bringing people together to celebrate life's moments in style.

5. Family of Celebrators: We see our clients as an extension of our own family. Our brand values encompass the belief that the most memorable events are those filled with the people you care for. We take pride in fostering a sense of togetherness and celebration that extends beyond the planning, making your event a true reflection of your bonds and shared happiness.

A smiling woman with long blonde hair holding a glass of champagne in front of a white textured wall with a black lantern.

Meet Our CEO and

Founder

Hi, I'm Sarah!

I am the owner and creative director of Save The Date Co. 

Ever since I was a  little girl, I've been captivated by the enchanting world of event planning, inspired by the grace and finesse of my grandmother, the brilliant mind behind Darlene Dagnan Designs. Growing up in the heart of Tennessee, I began my journey in the event industry in 2015, orchestrating a symphony of celebrations that ranged from the grandeur of weddings, philanthropic fundraisers, to the sophistication of corporate events and the lively spirit of bachelorette parties.

In 2020, I took a daring leap to broaden my horizons and embarked on a new adventure in Florida. Working as a yacht stewardess, I discovered a love for travel and luxury that has seamlessly woven its way into my event planning style. The yachting world has not only allowed me to traverse the seas but has also deepened my appreciation for sophistication and exceptional details, qualities that I bring to every event I curate. 

After four years balancing life between the allure of the high seas and the intricate details of event planning, I moved back land based to East Tennessee. As a senior marketing coordinator and business owner, I continue to embrace both worlds with passion and dedication. When I'm not making timelines or scheduling content, you'll find me at home, wrapped in the pages of a captivating book, sharing laughter over an espresso martini with cherished friends, and spending time with my husband Tanner and son Jett. In each event I create, I strive for nothing short of excellence, infusing a touch of luxury, a dash of sophistication, and an abundance of joy. Join me on this extraordinary journey, and let's craft memories that will be cherished for a lifetime.

Now Lets, Save The Date!

Meet the Team

  • A woman with long blonde hair in a black outfit sitting on a cream-colored sofa, smiling at the camera.

    Sarah

    CEO + Creative Director

  • Young woman with long light brown hair, smiling, wearing a sleeveless black top, standing against a plain light gray wall.

    Lauralee

    Marketing Manager / Executive Assistant

  • Confident woman with long brown hair wearing a light blue blouse and beige pants, standing in a modern office with large windows.

    Tiana

    Lead Event Coordinator

  • A young woman with long brown hair smiling, wearing a patterned jacket over a black top, against a gray background.

    Alexandra

    Planning + Design Intern

  • Person pouring champagne into a coupe glass on top of a pyramid of similar glasses, outdoors near white building with plants.
  • A small glass bowl with white flowers and greenery, a white candle in a glass holder, and a blue cloth napkin on a white plate set on rustic wood table.
  • A wedding table setup with a glass of champagne, a bouquet of white and pale blue flowers, a pair of white sunglasses, and a decorative tray with pearls placed on a round wicker table.
  • A person holding a pink and white paper with the word 'STDC' on it, with other papers on a table in front, and a white lamp in the background.
  • A cake with white icing decorated with pearls and black writing that says 'Sale this date Co', a small frosted Christmas tree, a bottle of sparkling wine, two glasses of champagne, and a disco ball ornament on a table.
  • A table setting with a wood table, blue napkin on a white plate, gold cutlery, and a clear glass with a candle in it, decorated with vases and glasses, with a blue candle and flowers in the background.
  • A bouquet of white flowers resting on a white windowsill in front of a white textured wall, with a small black object hanging from the ceiling above.
  • A floral centerpiece with white and light blue flowers and greenery on a rustic wooden table set for a special occasion, with clear glassware, blue napkins, and white plates with gold accents.
  • A white wedding dress with floral details hanging from a circular black chandelier in a bright room with windows, a beige curtains, a brown sofa with pillows, and a wooden table.
  • A cake decorated with white icing and pearl-like beads, with the words "sale the date Co" written on top. The cake is placed on a golden base and is surrounded by snow-like fabric, with a part of a snow-covered Christmas tree and a decorative disco ball nearby.
  • An outdoor dining area with a rustic wooden table set with blue napkins, glassware, and floral centerpieces. Overhead hangs a planter with ferns, and the space is decorated with string lights. Green plants and a white fence are visible in the background.
  • Group of five smiling people standing indoors against a plain wall, some holding cameras, dressed casually in black and blue, with a small heater on the floor to the right.
  • Four women standing inside a venue, dressed in black, smiling and laughing. One woman is holding a white cone with
  • Christmas scene with a snow-flocked Christmas tree, silver disco balls, a bottle of Veuve Clicquot champagne, and a decorated cake with the words 'Save the Date' written on it.
  • A bride in a white lace wedding dress holding a bouquet of flowers, with a woman adjusting her dress near her feet outdoors on a patio.
  • A smiling woman in a brown dress sitting at an outdoor dining table decorated with blue napkins, glassware, and white flowers, set in a lush green garden with potted plants and white walls.
  • Person flipping through a large open book with smaller photographs on the pages.
  • A woman helping a man adjust a pink bow tie during a formal event with several men dressed in white shirts and dark trousers.