Our Mission

Save the Date Co, established in 2021, is a planning and design firm based in East Tennessee. We are not just event planners, we are curators of moments, and architects of unforgettable experiences. Serving clients far and wide, we specialize in luxury. With seven years of experience under our belt, our knowledge and personality sets us apart, but our passion for event planning has been simmering for over 16 years, making us masters in the art of crafting moments that are more than just special; they are extraordinary. At STDC, we do not just plan events, we orchestrate symphonies of luxury and detail, transforming your vision into a reality that surpasses your wildest dress. Our expertise lies in style design and sophistication where every element no matter how small, is a testament to our commitment to perfection. Our mission is simple yet profound: to create timeless elegance with seamless luxury for every event we touch. It is not just a job, it is a calling.

Our Values

1. Passion for Seamless Execution: We take immense pride in the thrill of bringing your visions to life on the day of your event. Our core value is the unwavering dedication to making every detail count, ensuring that your special day unfolds flawlessly, just as you imagined.

2. Obsession with Detail: Our commitment to excellence is reflected in our obsession with detail. We understand that it's the small things that make a big difference. From the intricate design elements to the precision of timing, we leave no stone unturned in crafting a perfectly detailed event.

3. Luxury, Elegance, and Sophistication: We have an innate eye for luxury and the ability to curate high-end experiences. Our brand values reflect the pursuit of excellence and the dedication to creating events that exude opulence, style, and sophistication. 

4. The Art of Celebration: At the heart of our brand is a deep love for planning an unforgettable celebration. We believe that every event should be a true reflection of your joy, and we take immense joy in planning a good party. Our brand values emphasize the importance of bringing people together to celebrate life's moments in style.

5. Family of Celebrators: We see our clients as an extension of our own family. Our brand values encompass the belief that the most memorable events are those filled with the people you care for. We take pride in fostering a sense of togetherness and celebration that extends beyond the planning, making your event a true reflection of your bonds and shared happiness.

Meet Our CEO and

Founder

Hi, I'm Sarah!

I am the owner and creative director of Save The Date Co. 

Ever since I was a  little girl, I've been captivated by the enchanting world of event planning, inspired by the grace and finesse of my grandmother, the brilliant mind behind Darlene Dagnan Designs. Growing up in the heart of Tennessee, I began my journey in the event industry in 2015, orchestrating a symphony of celebrations that ranged from the grandeur of weddings, philanthropic fundraisers, to the sophistication of corporate events and the lively spirit of bachelorette parties.

In 2020, I took a daring leap to broaden my horizons and embarked on a new adventure in Florida. Working as a yacht stewardess, I discovered a love for travel and luxury that has seamlessly woven its way into my event planning style. The yachting world has not only allowed me to traverse the seas but has also deepened my appreciation for sophistication and exceptional details, qualities that I bring to every event I curate. 

After four years balancing life between the allure of the high seas and the intricate details of event planning, I moved back land based to East Tennessee. As a senior marketing coordinator and business owner, I continue to embrace both worlds with passion and dedication. When I'm not making timelines or scheduling content, you'll find me at home, wrapped in the pages of a captivating book, sharing laughter over an espresso martini with cherished friends, and spending time with my husband Tanner and son Jett. In each event I create, I strive for nothing short of excellence, infusing a touch of luxury, a dash of sophistication, and an abundance of joy. Join me on this extraordinary journey, and let's craft memories that will be cherished for a lifetime.

Now Lets, Save The Date!

Meet the Team

  • Sarah

    CEO + Creative Director

  • Lauralee

    Marketing Manager / Executive Assistant

  • Tiana

    Lead Event Coordinator

  • Alexandra

    Planning + Design Intern